2000

Genesis - a few kids meet up to skate, they become great friends and a beautiful story begins.

The result of many late-night sessions the idea to create our own brand is born. We already made our own clothes so we decided to take it to the next step and make clothes for people like us, who searched for a style they could identify with.

We decide to call our brand Fenchurch after a part of London where we used to skate.

Our friends at New Deal Skates share our vision and provide the backing we need to get started.

Our logo is created by our friends at Slingshot Design.

We buy our first industrial sewing machine and teach ourselves pattern cutting, grading and formal tailoring in an effort to really understand how clothes are made. We then make our first prototypes.

2001

We build our team of sponsored skateboarders and bmxers.

Almost a year later, with our first catalogue printed it is time to hit the UK market. Heat sealed launch packs are sent to key retailers and media.

The media launch of Fenchurch - Our first ads appear in Document, Sidewalk and Ride. Designed as teaser ads, they feature no product, just the logo and names of team riders.

We pre-sell our first range of men's clothing to 35 of favourite skate shops. The range has a total of 30 pieces.

2002

Time to go public - we launch our website, our ads begin to feature the product and our very first collection - Spring 2002 - is delivered to shops. It sells out in an amazing 4 week period!

Gathering speed. The Fenchurch logo gains recognition and the collection grows.

We move from our warehouse shack of a home, into luxury offices.

2003

A year of highs and lows. We start 2003 with the launch our first ladies collection of sexy, feminine streetwear. Everything is happy in the land of Fenchurch.

Our ad campaigns begin to develop their own clean style.

Disaster strikes, our beautiful new home is burnt to the ground - everything is lost.

With all our samples lost in the fire, we show at the TBC tradeshow with pages of our sales catalogue on hangers and a fire extinguisher. Ironically we get complimented on our "cool and original" approach to tradeshows!!!

We move back into a warehouse, this time in Greenford, West London.

2004

Back on the up! Down but not defeated Fenchurch comes back stronger than ever, and we turn our attention from skate to street fashion with new ad campaigns in The Face, Dazed and Confused and ID.

We hook up with Vice and the legendary Vice Fenchurch parties begin, so do the headaches and shakes!

Fenchurch explodes into Eurospace. We open offices in Hossegor, the surf capital of France and Germany and make our first European appearance at the tradeshow Bread and Butter in Berlin. Ads appear for the first time in European magazines including Lodown, Streetwear Today, Clark, Blast and Spray.

More parties! Fenchurch joins forces with Clark Magazine to show Paris how we do things British-style!

Fenchurch sponsors both the Scrawl Collective show and the Blood Wars exhibition featuring works by artists Kid Acne and Kev Grey.

2005

The "This Generation rules the nation" ad campaign launches in our favourite magzines across Europe."

Fenchurch by Royal approval - Prince Harry makes headlines wearing a Fenchurch "This Generation" tee.

Birth of a classic - The "Rainbow City" tee sells out as soon as it hits the shops.

Fenchurch launches the "Kid Acne Collection" with 6 original tees designed by the man himself.

First Fenchurch flagship store opens at 36 Earlham Street in Covent Garden. Opening party takes over the local pub!

Time to go it alone, Fenchurch separates from its mother company and becomes independant. Internal restructuring puts us back on track and ready to face a new year more focussed than ever.

Viva Espana! Action Factory from Barcelona joins the Fenchurch Family as our first distributer.

2006

Fenchurch spreads its european wings, with new distributers across Italy, Benelux and Scandavia.

The search for the new face of Fenchurch begins with lookers from all over the world lining up to feature in the new ad campaign.

The Fenchurch Flagship store celebrates is first birthday. Tacteel comes all the way from Institubes in Paris to provide the beats and The Old Blue Last provides the booze!

2007

We enlist the help of our friends at the design agency The Church of London to create a new ad campaign for SS07 (no connection to the church of Fen!!).

We wanted people to experience our London wherever they are so we called it "Born in London, at home everywhere". The campaign was a genius trompe l'oeil - backgrounds and models were shot separately and then with a bit of photoshop magic it was all layered together. Scenes featured our favourite London pastimes and much fun was had shooting the backgrounds, at The Walhamstow Dogs and our favourite pubs and restaurants around London.

Then the designers went one better, with our winter campaign very Bright Lights, Bright Fenchurch logo!

2008

A new year, a new conscience. We launch our Fenchurch Friendly range of organic and fairly traded clothing, spearheaded by our friend Get Cape. Wear Cape. Fly who agreed so strongly with us that he agreed to appear in an ad. Things spiralled and by the end of 2008, we were also putting the finishing touches to the Fenchurch Loves Bottletop collection of ethical products made from ringpulls collected from the streets of Salvador, Brazil. For our ad campaigns we teamed our with agency I Love Dust for a fresh freehand illustrated SS08 campaign, they then followed with some celebrity endorsed ads for AW08 which featured Goldielock and Just Jack among others.

2009

Boom! We start the year with Paris Hilton a new fan for Fenchurch Loves Bottletop. We continue to up the ante with our very first fullsize billboard in Old Street, London For the second year running we team up electronic music festival of reference Bloc Festival, welcoming back The Future Sound of London for their first live performace for 10 years. We then hook up with Resident Advisor to host our very own party at Sonar in Barcelona.

2010

Fenchurch is ten years old!